AI-assisted keyword research and content optimization.
Surfer
A content editor and AI writer built around on-page SEO scoring, comparing a draft against top-ranking pages for a keyword and suggesting terms, structure and length to improve search relevance.
Semrush
A full SEO and marketing suite covering keyword research, site audits, backlink analysis and competitor tracking, with AI-powered features layered on top rather than an AI-first product on its own.