How to Design App Store Screenshots That Convert

Your app's screenshots are the single biggest driver of downloads on the App Store and Google Play. Great screenshots tell a story, highlight one benefit each, and use the exact pixel sizes the stores accept — no oversized uploads, no rejections.

The exact sizes you need

Apple requires specific screenshot dimensions per device — 6.9″, 6.7″, 6.5″, 5.5″ and iPad. Google Play accepts phone, 7″ and 10″ tablet screenshots, plus a 1024×500 feature graphic and a 1280×720 TV banner. Using an App Store Studio that renders at these exact sizes means your uploads are always accepted.

What makes a screenshot convert

1. Lead with your strongest feature on the first screenshot.
2. Add a short, benefit-led headline above each device frame.
3. Use one idea per screenshot — don't crowd the frame.
4. Keep colours and fonts consistent with your brand.
5. Show the app inside a realistic device frame for context.

A simple workflow

Capture clean in-app screenshots, drop them into a device frame, add a headline and a branded background, then export every required size at once. Pair it with a consistent brand kit so your colours and logo carry across the whole listing.