How to Design App Store Screenshots That Convert
Learn the exact sizes Apple and Google accept and how to design device-framed screenshots that turn browsers into downloads.
TCTechToolsCenter TeamYour app's screenshots are the single biggest driver of downloads on the App Store and Google Play. Great screenshots tell a story, highlight one benefit each, and use the exact pixel sizes the stores accept — no oversized uploads, no rejections.
The exact sizes you need
Apple requires specific screenshot dimensions per device — 6.9″, 6.7″, 6.5″, 5.5″ and iPad. Google Play accepts phone, 7″ and 10″ tablet screenshots, plus a 1024×500 feature graphic and a 1280×720 TV banner. Using an App Store Studio that renders at these exact sizes means your uploads are always accepted.
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What makes a screenshot convert
- Lead with your strongest feature on the first screenshot.
- Add a short, benefit-led headline above each device frame.
- Use one idea per screenshot — don't crowd the frame.
- Keep colours and fonts consistent with your brand.
- Show the app inside a realistic device frame for context.
A simple workflow
Capture clean in-app screenshots, drop them into a device frame, add a headline and a branded background, then export every required size at once. Pair it with a consistent brand kit so your colours and logo carry across the whole listing.
Tools used in this article
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Frequently asked questions
Apple accepts 6.9″ (1320×2868), 6.7″ (1290×2796), 6.5″ (1242×2688), 5.5″ (1242×2208) and iPad (2048×2732). Rendering at these exact sizes avoids upload rejections.
TechToolsCenter Team
Product & Tools
The team behind TechToolsCenter — building fast, private, browser-based tools and writing practical guides on how to get the most out of them.
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